Design
Starbucks Holiday Cups
Each year, the release of Starbucks Holiday cups are an anticipated and meaningful moment for many people around the world. This year established the tradition of offering four cup designs to consumers.
Design Lead: Jesse LeDoux | Design: Jesse LeDoux and Christine Chung | Writer: Sara Hendrickson | ACD: Kristy Cameron and Josie Daniels | Creative Director: Ben Nelson
The Shins
Chutes too Narrow is the sophomore album influential rock band The Shins. Hoping for a visual departure from their first album (which was very monochromatic and calm), the band wanted something this record to go in the exact opposite direction. The result is a diecut package that folds into itself to reveal elements from the underlying panels.
2005 Grammy nominee for Best Album Packaging
Cheetos Brand Book
The Cheetos brand concept is “Bring Family Fun Through Playful Mischief.” It’s only fitting that their brand book not only carries this torch, but blows on it a bit too. The contents deliver the necessary info about the brand, but in a “playfully mischievious” way—through redacted documents, absurd dictionary definitions, Mad Libs, and tabloid magazine covers. And yes, the title really is INSERT TITLE HERE.
Art Direction: Jesse LeDoux | Writing: Dani Bell | Creative Director: Michael Connors
Brand Narrative
Brand Character
Brand Truth
Product Truth
Amazon Prime Now
Branding and guidelines for Amazon Prime Now sub-brand. Prime Now revolutionized Amazon’s already fast shipping by offering a curated selection of items with a one-hour delivery window.
Design: Elliott Snyder and Caitlin Field | Creative Direction: Jesse LeDoux
