Starbucks Odyssey is unique loyalty program, powered by Web3 technology, that promotes coffee education and raises awareness of Starbucks’ environmental stewardship by rewarding users with physical, digital, and experiential prizes.
There are multiple touch-points to this program: digital Stamps for members to collect, new release communications, newsletters, social, physical merchandise, and partnership toolkits.
One of the most exciting pieces of the Odyssey program is the opportunity to purchase one-of-a-kind digital Stamps in an edition of 5000.
Leveraging the iconic heritage of Starbucks through this new digital platform allows the brand to find new ways to connect with customers. Strong storytelling is at the core of this work: it builds awareness, drives engagement, and makes for a memorable customer experience.
